The pre-launch checklist we run on every website

Launching a website is easy. Launching one that actually works for every visitor, on every device, and shows up correctly when it's shared, that's the part people skip. Here's what we check before anything goes live.

Content accuracy

• Every phone number, email, and address matches what's on the business's Google listing, exactly, mismatches quietly hurt local search rankings.
• No leftover placeholder text, lorem ipsum, or "coming soon" sections left behind from the build process.
• Every image has real, descriptive alt text, not just for accessibility, but because it's one more thing search engines use to understand the page.

Technical basics

• Every page has a unique title and meta description, not the same one copy-pasted across the site.
• A sitemap and robots.txt exist and actually point at the live domain.
• A custom 404 page exists, so a broken link doesn't dead-end a visitor.
• HTTPS is active and the certificate is valid, an unencrypted site gets flagged by every modern browser.

How it actually behaves

• Every form actually sends somewhere real, and we test it ourselves before calling it done, not just checking that it "looks" like it submitted.
• The site is tested on an actual phone, not just a resized browser window, real mobile browsers behave differently.
• The browser console is checked for errors on every page, a broken script can silently break something a visitor never sees you fix.
• Every internal link is clicked at least once. Broken internal links are one of the most common, most avoidable launch mistakes.

How it looks when shared

• Sharing the link in a message preview (WhatsApp, Facebook, LinkedIn) shows the right title, description, and image, not a blank card or the wrong page's info.
• The favicon actually shows up in the browser tab, instead of a generic default icon.

None of this is glamorous. It's also exactly the stuff that, when skipped, quietly costs a business real inquiries, a broken form no one notices for weeks, a phone number that doesn't match anywhere else online, a share link that looks broken the first time someone sends it to a friend.